The Reclaim our Name Initiative as proposed by the LMTBodyPolitics website says:
Industry leaders, associations, and individuals must educate and push back on language regarding the terminology surrounding BDAMBs. This initiative should be detailed in all of our professional journals and released to the press.
Whoever controls the narrative controls the perception of the issue. Right now, Polaris is controlling the narrative and steamrolling over our profession. It’s time that we take the narrative back: That it is not right to treat legally practicing massage therapists aspart oftheproblem, but rather as another of it svictims. The intention here is not to minimize the trauma inflicted on the trafficked, but our profession should not “take one for the team”because a criminal element infiltrated our profession = and lawmakersneed to look like they did something.
How the word Massage is being Misused.
Our Name ‘Massage, Massage therapy, Massage therapists’ are being misued in media, legislation and with law enforcement officicals. Many are using the words Massage Parlor or illicit Massage Business when it really is a brothel disguised as a massage business. It is not a Massage Parlor or Illicit Massage Business. They have nothing to do with the massage profession. They may actaully be giving some sort of massage but they are not trained or licensed which creates a risk in that alone. If they are licensed, they may have obtained their license through diploma mills or one person may be licensed and they hang that on the wall and everyone says it is their license. There could be human trafficking involved.
The process of Reclaiming Our Name requires many efforts in many areas:
- Create local networks of Massage Therapists to work on the issues at a very local level. Find or start a local network.
- Create local marketing and awareness campaigns to promote and educate consumers about the power of massage therapy along with the issues of being entangled with brothels. Massage is Therapy
- Research Establishment Licensing Laws that are intended to curb brothels disguised as massage businesses. Are they doing that? Compare and contrast language used by each state. See what is working and what is not.
- Correct the medias, legislatures, law enforcements use of the words massage parlor. It has been adopted by many to cover up what it really is: A Brothel Disguised as a Massage Business. The Polaris Project has coined it illicit massage business when in fact is it NOT a massage business of any kind. Massage therapists and anyone giving massage for a living are professionally licensed by each state and require training, testing and renewal of licensing. A simple correction on a social media site can lead to a nationwide movement. #MassageisTherapy #massagechangeslives #notinourname
- Create State and local task forces to investigate human trafficking. It is up to law enforcement, not the massage profession to take on the issues of human trafficking as it is very complex and often involves cartells and other criminals.
- Work with State Boards to help strenghten language: remove masssage parlor, masseuse, masseur from our laws/rules.